Why an Online Store Isn't a Luxury — 7 Numbers That Change Your Decision

In 2024, 47% of Egyptians made at least one online purchase. In 2025, that number reached 61%. The question isn't "should I build an online store?" — the real question is: how many customers are searching for you online and can't find you?

**7 Numbers That Change Your Decision**
Number 1: 18 hours. That's the average window when online purchases happen outside business hours — after 6 PM and on weekends. Without an online store, you're missing every sale that happens while you sleep.
Number 2: 340%. The average sales increase for small businesses that launched an online store in their first year.
Number 3: 73%. Of customers research products online before buying — even if they plan to buy from a physical store.
Number 4: EGP 0. The cost of receiving an order on your online store at 3 AM, versus an employee salary, rent, and utilities.
Number 5: EGP 3.2 billion. Egypt's e-commerce market size in 2024, growing at 27% annually.
Number 6: 200 km. The average distance an online store sells to, versus 5 km for a traditional shop.
Number 7: 6 months. The average time for an online store investment to pay for itself.

**"But I Have a Facebook Page!"**
A Facebook page matters — but the difference is clear. An online store appears on Google, accepts payments, tracks inventory, and your data belongs to you — not Meta. Your Facebook page can be deleted at any time. Your online store is yours forever.
Every day without an online store means customers searching for you and not finding you. The equation is simple: the cost of a store is less than the cost of lost customers.